How a Rockville Grocery Store Shined During the Pandemic
When Covid-19 arrived in the United States back in March, grocery stores across the nation went into a panic as they ran out of necessities such as bread, milk, and toilet paper. Meanwhile, at Dawson’s Market in Rockville, they didn’t need to worry about running out of supplies. We spoke to Bart Yablonsky, the owner of Dawson’s, about how they were able to stay stocked at the onset of the pandemic. “We’re a small independent store and so we have lots of connections with regional and local distributors” said Bart. Being able to establish and count on these relationships in chaotic times helped Dawson’s keep selling the items that most large grocery stores had run out of.
In addition, Dawson’s staff was quick to think outside-the-box and create a website where customers were able to order their groceries online and pick them up curbside on the same day. As a result of this, Dawson’s was able to reach a wider market beyond their usual customers and create more business in the area.
As Dawson’s thrived, they were also able to help the local businesses they get their products from. Because Dawson’s gets a lot and certainly supports more local vendors then any other store in the area with food and drinks from local farms, butchers, and breweries. Their success means that these local businesses are also able to thrive. Dawson’s commitment to bettering the community is just one great example of the importance of local businesses.
Published by Timothy Fahey; and written by Eric Schwartz a freelance writer and public relations and political science major. Timothy Fahey is branding and design professional, designer, professor, blogger, videographer and owner of Dirigo Agency Inc., a company focused on helping business owners use branding, design, and content to market their business. He has worked in the agency business since 1986 and served both local and global brands. His passion is to collaborate with others to create content more strategically so they get the recognition and results they desire through content marketing efforts.